Coffee remains one of the most powerful impulse drivers in the convenience and petroleum sector. With Australians consuming over 2 billion cups each year, service stations are rapidly gaining market share by capitalising on high foot traffic and daily commuter routines. The rise of premium super automatic coffee machines has elevated the quality and consistency of in-store coffee, turning once-spontaneous purchases into intentional daily rituals. As a result, more consumers are choosing trusted brands as their preferred destination for a reliable, barista-style coffee experience on the go.